Rachel Foos
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Milk Bone

MILKBONE

HEALTHY DOGS ARE HAPPY DOGS.

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PROBLEM: DOG OWNERS WANT THEIR FURRY FRIENDS TO LIVE THE LONGEST HAPPIEST LIFE THEY CAN, BUT THEIR DOG FOOD ISN’T PROVIDING THE NUTRIENTS THEY NEED. MILKBONE PRODUCTS ARE SEEN AS TREATS INSTEAD OF A HEALTHY DIETARY SUPPLEMENT.

SOLUTION: CREATE A BONDING EXPERIENCE AROUND DOG’S DAILY HEALTH GOALS. MILKBONE’S GOOD MORNING DAILY VITAMIN TREATS ARE FORMULATED TO MAKE THE HAPPIEST DOGS. WE CREATED TOOLS TO SUPPORT YOUR DOG’S PHYSICAL AND MENTAL HEALTH.


Social

Pet influencers will receive MilkBone MoodCollars to demostrate how the collar changes colors with their mood to help their owners communicate with them.

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 The Treat Truck is a kinetic energy powered truck that will stop by parks and other high volume areas where dogs can play.   This truck is powered off of a track pad. The track pad will be set up along side the truck so owners can run/play with their pup in or along side the fenced in pad. Consumers that participate with using the pad to power the truck will be rewarded with Milk Bones.   These stops will also demonstrate the Dog Whisperer collar. 

The Treat Truck is a kinetic energy powered truck that will stop by parks and other high volume areas where dogs can play. 

This truck is powered off of a track pad. The track pad will be set up along side the truck so owners can run/play with their pup in or along side the fenced in pad. Consumers that participate with using the pad to power the truck will be rewarded with Milk Bones. 

These stops will also demonstrate the Dog Whisperer collar.