Rachel Foos
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The Process

Little insight to how the work was made (minus the blood, sweat and tears).


Lowes

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 We couldn’t find images suitable for our campaign. Most of the images looked like this. We needed imagery that expressed strength and confidence - so we made our own.

We couldn’t find images suitable for our campaign. Most of the images looked like this. We needed imagery that expressed strength and confidence - so we made our own.

  Sarah Rocca (the copy writer)  posed at Lowes for imagery we needed to make.

Sarah Rocca (the copy writer) posed at Lowes for imagery we needed to make.

 (these didn’t make it)

(these didn’t make it)

 How it all came together after illustrating the imagery, hand lettering and a lot of design changes.

How it all came together after illustrating the imagery, hand lettering and a lot of design changes.