Rachel Foos
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Ohio

OHIO TOURISM

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THE LAST PLACE YOU EXPECTED TO FIND _______________.

PROBLEM: OHIO IS NOT TRENDING AS A POPULAR ROAD TRIP DESTINATION FOR MILLENNIALS AND OHIO’S MOST UNIQUE ATTRACTIONS ARE BEING KEPT A SECRET.

SOLUTION: BRINGING AWARENESS OF OHIO’S STRANGEST TREASURES TO CLOSELY POPULATED CITIES TO ENCOURAGE ROAD TRIPS THROUGH OHIO.


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CELEBRATING THE “OUT OF THE NORMAL” NORMS OF OHIO SUCH AS SKYLINE CHILI, AMISH RACING AND JUNGLE JIMS

Replicas of Ohio’s best monuments will be placed in Chicago. Post a picture on Instagram with #OnlyInOhio to receive FREE Only In Ohio gear. The collectible merchandise can only be accessed through posting and scanning the QR code location on the sign.

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Creative Solution: Print/ Social

Creative Solution: Print/ Social

This direct mail piece acts as both a keepsake poster and a tool to influence people to visit OhioTourism.com to search the top Ohio’s 30 Best Treasures.

To make this piece have the personal quality it needed I hand drew every symbol for the spots on the map.

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