Rachel Foos
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Topo Chico

Mexico makes everything more exciting. The lively music, spices in their food, vibrant decor and celebration for life is inspirational. It is only fitting that the water coming from Mexico reflects this fierce excitement. With carbonation that makes your mouth tingle and magically doesn't fall flat, Topo Chico rises above all other sparkling waters.

Topo Chico is celebrating the liveliness each sip brings connecting people to its Mexican heritage.

TOPO CHICO

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THE BEST SPARKLING WATER COMES FROM MEXICO.

PROBLEM: WE HAVE ALL HEARD “DON’T DRINK THE WATER”. IN SOME STORES TOPO CHICO ISN’T SOLD WITH OTHER SPARKLING WATERS, BUT INSTEAD IN THE INTERNATIONAL SECTION.

SOLUTION: WE ARE CELEBRATING THE VIBRANT CULTURE THAT BRINGS THE BEST SPARKLING WATER. TOPO CHICO IS DOING SO BY BRINGING THAT LIVELINESS TO WHERE TOPO CHICO IS SOLD AND CONNECTING PEOPLE TO ITS FESTIVE MEXICAN HERITAGE.


I created all art work and design pieces in this campaign


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